What does Creative Variables Attribution measure?

Which decisions inside your ads earned the revenue. The credit from every order is followed past the ad into its parts and judged at the funnel stage each part works on: attention (click-through rate), intent (add-to-cart), conversion (orders per click) and basket (order value). Forty-three dimensions are built in — hook, angle, avatar, desire, offer, format and landing page among them — and your own custom properties can become dimensions too.

How is it different from the numbers in Ads Manager?

Ads Manager ranks ads, and an ad bundles a dozen decisions into one number. Omnymous ranks the decisions themselves, so the angle or hook that made a winner win can be reused after that ad fatigues. It also shows what Meta reports next to what Omnymous attributes from your own Shopify orders; the difference is called the claim gap.

What happens when two parts always changed together?

Omnymous tells you it cannot separate them. If every variant rewrote the hook and the headline together, the pair is marked “confounded” and gets one shared estimate instead of an invented winner. Every part it can separate gets an effect against its family, a 90% interval, the probability it beats that family, the ads and spend behind it, and a verdict: identified or weak.

Do I need to tag ads or keep a naming convention?

No. Omnymous reads the ads your connected ad accounts ran over about the last year, takes each one apart and files the parts in your Library. Confident matches link on their own; doubtful ones wait under “To review” on their Library page, where one click merges them into an existing item or keeps them as new. Ads launched from Omnymous carry their full lineage from the first day.

Shopify brands that run Meta ads, and the strategists, media buyers and creative teams who decide what gets made and launched next. Shopify is required; Meta is supported for both reporting and launching.

Which platforms does Omnymous connect to?

Shopify (products, orders and the Omnymous web pixel), Meta (reporting and launching), Google Ads and TikTok (reporting on spend and delivery), and your own OpenAI, Anthropic, Google Gemini and Higgsfield keys, encrypted at rest, for generation and for Omni. Launching is Meta-only.

How much does Omnymous cost?

One plan: $149 a month, or $1,490 a year (two months free). It includes one Shopify store — each additional store is $19 a month or $190 a year — with unlimited team members, unlimited ad accounts, unlimited generations on your own AI keys and 1 TB of storage. Billing starts when you begin setup; there is no trial period.

Can Omni change my campaigns?

No. Omni is read-only. It answers questions about attribution, store economics, creatives, experiments and journeys with numbers computed by the analytics engine through 23 typed tools, cites the campaigns, creatives and pages behind them, and offers the next step as a button. It runs on your own Anthropic key.

Can Omnymous launch ads?

Yes, on Meta. The Campaign Launcher scores every creative and landing-page pair for message match, builds the test into the campaign structure, names every ad from a template and launches hundreds of ads in one pass — saving hours every day. Google Ads and TikTok connect for reporting only.

How do you know the attribution is right?

The models are graded on simulated stores whose true effect for every part is planted in advance, so the engine is tested against answers that are already known. On your own data, where two parts cannot be separated, it tells you so instead of guessing.

Creative Variables Attribution

Your best ad made $41,280. Which part of it did?

Omnymous takes every Meta ad apart into the decisions it’s made of — hook, angle, avatar, offer, page — and follows each Shopify order’s revenue into them, stage by stage, with an interval on every number.

Create account Skip the teardown

One plan · $149/moShopify + MetaUnlimited seats

2The limit

Ads Manager stops here.

One ad, one number. The eleven decisions inside it — the ones you’ll brief again — go unpriced.

3Taken apart

Eleven decisions in one ad.

Filed as Library items and sorted onto the four stages that grade them: attention, intent, conversion, basket.

4Credit

Follow one order past the ad.

Shared model: 35 / 30 / 30 / 5 across the stages, then equal shares inside each. It adds back to the cent.

4Every order

Now all 492 of them.

Fitted model: inside each stage, the parts that earned more take more. Still adds back to the cent.

4Confounded

Where it can’t tell, it says so.

Two parts that always moved together get one estimate between them — never an invented winner.

4The answer

Now the result has a why.

5A year of ads

Your last year of ads. Same teardown.

1,284 ads with spend in 90 days, read and taken apart — no tags, no naming convention.

5Attribution Lab

The parts list, priced.

Every angle ranked with its effect, interval and verdict. One row is worth scaling.

morvellSponsored ·

MORVELL

You don’t have dry skin. You have a leaky barrier.

Repairs overnight. Proves it by morning.

Shop now

Years of acids thinned it, so moisturizer just sits on top. Morvell rebuilds it overnight, for calm skin by morning without the sting.

For skin that’s had one acid too many

2 for$84+ free balm

morvell · advertorial

Skin notes

Why your skin stings at night

2 for $84Add to cart

2 for$84+ free balm

Hook

“You don’t have dry skin. You have a leaky barrier.”

$0.00w/ headline

Format

Static 4:5 · still life

$0.001.24×

Headline

Repairs overnight. Proves it by morning.

$0.00w/ hook

CTA

Shop now

$0.000.81×

Angle

Barrier repair

$0.001.31×

Avatar

The over-exfoliator

$0.001.12×

Desire

Calm skin by morning

$0.001.05×

Fear

Another serum that stings

$0.000.84×

Offer

2 for $84 + free balm

$0.001.18×

Landing page

Advertorial: “Why your skin stings”

$0.001.46×

Product

Night Serum 30 ml

$0.000.96×

Attribution Lab

Which angle earned the money — with a confidence, and when two cannot be told apart

Explains 94% of ad spend

stage:intent dim:angleCtrl Ffit 90d · 1,284 ads

6 atoms · angle	Ads	Spend	Revenue	Effect vs family	P>family	Verdict
Barrier repair	184	$98,400	$303,100	1.31×	99%	Identified
Derm-backed	96	$61,200	$153,000	1.06×	81%	Weak
Glass skin	71	$52,800	$117,200	bundle	—	Confoundedwith hook “Mirror check”
Overnight results	58	$38,900	$91,400	0.94×	22%	Weak
Clean formula	44	$31,300	$61,300	0.79×	1%	Identified
Sensitive-safe	—	—	—	—	—	Untestedin Library · never run

Revenue of the ads carrying each angle — every ad has one. Effect and interval from the Fitted model at the intent stage. Morvell is fictional; figures are illustrative.

Stop copying winners. Reuse what made them win.

Skip the teardown

Before Omnymous

Still testing in spreadsheets?

Today

Before OmnymousAds Manager, a naming convention and a sheet of tags

Right now, “why it won” is a guess.

Ads Manager ranks ads, but nobody briefs an ad — you brief a hook, an angle, an offer. So the reason a winner won gets rebuilt by hand, and it breaks in the same four places.

Tag drift1 angle · 3 spellings

tags.xlsx

ABC

1Ad nameAngleHook

2047_BR_dry_v3barrier repairleaky barrier

3052_brrRpr_ugcBarrier-Repairleaky barier

4061_skinbar_v2skin barrier?—

tags_v2tags_FINAL

angle: barrier repairAngle: Barrier-Repairangle: skin barrier v2angle: ???

Tags drift.

Hand tags and naming conventions: three buyers, three spellings of one angle, and a sheet nobody trusts by month two.

Bundled test2 changes · 1 result

A · Control

B · Variant

+18%CTR

HookchangedAnglechangedConfoundedhook with angle — can’t separate

Tests change two things.

New hook and new angle in the same batch. CTR went up — for which one? Nothing can say, and most reports pick one anyway.

Claim gapLast 90 days

Platform dashboards$2.12M claimed

Meta$1.54M
Google$412k
TikTok$163k

Shopify orders$1.63M real

+$482k

claimed ÷ real = 1.29×

Every platform claims the order.

Meta, Google and TikTok each count the buyer they touched. Add their reports together and you sold more than you did.

FatigueAD 031 · paused

0%1%2%3%

wk 1wk 10

Fatigue → kill

Hook1.21×Angle1.34×Offer1.08×

Lessons die with the ad.

The winner fatigues, you kill it, and whatever made it work goes with it — unless the parts were measured while it ran.

Root cause

You measure ads. You decide parts.

Every one of the four is the same defect: the unit of measurement is the ad, and the unit of decision is the thing inside it.

Illustrative figures · Morvell is a fictional store

Attribution Lab

Stop guessing.

Analytics · Creatives

Attribution LabWhich hook, angle, avatar, offer and page earned the money

Grade every part on the job it actually does.

A hook’s job is the click. An offer’s job is the order. So credit moves through four stages, each judged on the outcome it controls, and inside each stage it’s split across the parts acting there — with an interval on every effect.

Dimensions built in

sorted by the stage that grades them

Highlighted rows are AD 047’s parts from the ad above, each with the icon of its Library type.

CTR1.9%

ATC rate11.4%

Click CVR2.8%

AOV$84.20

Attention

CTR

Did it stop the thumb?

Hook
Hook type
Emotional trigger
Format
Visual style
Headline
CTA
Actor
Actor type
Duration
Generation batch
Visual hook^†
Verbal hook^†
Pacing^†
Sound^†
On-screen CTA^†

† Video dimensions are declared for your team to fill in; they are not read from the video.

Intent

Add-to-cart rate

Did the argument land?

Angle
Avatar
Desire
Fear
Dislike
Age bucket
Gender
Awareness stage
Problem frame
Desired outcome
Objection anchor
Proof vector
Emotional driver
Primary text

Conversion

Orders per click

Did the page and offer close?

Offer
Discount type
Discount depth
Guarantee
Landing page
Template
Page format
Page angle
Page avatar
Page offer
Page product
Congruency

Basket

AOV

How much went in the cart?

Product

Yours

Properties

The words your team already uses.

Choice, number or yes/no properties, up to 20 per item type, marked as atoms.

Creator tierChoiceatom
Claim strengthNumberatom
Script versionChoiceatom
Shot on phoneYes / Noatom
Add property

Three ways to split one order. Shown side by side, never blended.

One order, three splits

A fixed recipe: stage weights 35 / 30 / 30 / 5 (yours to edit), then equal shares inside each stage.

Order #10432

$84.002 × Barrier Night Serum

Last touch

AD 047

AttentionCTR35% · $29.40

Hook$7.35

Headline$7.35

Format$7.35

CTA$7.35

IntentAdd-to-cart rate30% · $25.20

Angle$6.30

Avatar$6.30

Desire$6.30

Fear$6.30

ConversionOrders per click30% · $25.20

Offer$12.60

Landing page$12.60

BasketAOV5% · $4.20

Offer$2.10

Product$2.10

Σ parts$84.00adds back to the order, to the cent

Every number ships with its tolerances.

stage:intent dim:angle spend>500Ctrl F

Angle · Intent

Barrier repair

Identified

Posterior

vs family · 90% interval

family 1.00×

IntentAdd-to-cart rate1.31×99%

Effect vs family: 1.31×
90% interval: 1.17–1.47×
P>family: 99%
Behind it: 184 ads · $98.4k

IdentifiedWeakConfounded with Xone group, one numberUntested

Graded on planted answers. The models are tested on simulated stores where every part’s true effect is set before a single order is generated.

Illustrative figures · Morvell is a fictional store

Library

Every variable, in one place.

Library

LibraryHooks, angles, avatars, offers, pages and products — filed from your ads

Delete your naming convention.

Connect the ad account and the ads it ran over about the last year are read, taken apart and filed against your Library — hooks, angles, avatars, offers, pages, products. Sure matches link themselves. Doubtful ones wait under To review for one decision: merge or keep.

Intake

Meta ad account

about a year of ads · no names required

Reading 3,906 ads…

Hook
Hooks212
- Leaky barrier
- Derm confession
- Mirror check
Angle
Angles18
- Barrier repair
- Derm-backed
- Glass skin
Avatar
Avatars9
- The over-exfoliator
- New-mom skin
- Sensitive skeptic
Offer
Offers14
- 2 for $84 + balm
- 20% first order
- Subscribe & save
Page
Pages23
- Advertorial · stings
- PDP · Night Serum
- Listicle · 5 signs
Product
Products31
- Barrier Night Serum
- Calm Cleanser
- Barrier Balm

Library

Variables

Read off your own ads, each beside the closest item you already have. Merge folds it into that item; Keep makes it its own. Until you choose, analytics counts it on its own.

“You don’t have dry skin — your barrier leaks.”

3 ads · 4 creatives · 2 days ago

84%

close in meaning

84%close in meaning

“You don’t have dry skin. You have a leaky barrier.”

14 creatives

Skin barrier first

Repair the barrier before treating anything else.

2 ads · 2 creatives · 5 days ago

76%

close in meaning

76%close in meaning

Barrier repair

Rebuild the skin’s barrier and everything else starts working.

41 creatives

An honest census, not a success message.

Every stage of the intake is counted, so you can see exactly how many of your ads made it all the way to attribution — and where the rest stopped.

Seenads found in the account, about the last year3,906
Capturedcreative and copy saved3,884−22
Destructuredtaken apart into parts3,871−13
Resolvedparts matched against the Library3,849−22
Linkedattached to Library items · 2 to review above3,847−2

Bars start at 3,800, not zero, so a loss of a few dozen ads stays visible.

Launched from here? Born labelled.

Ads you launch through Omnymous carry their full lineage from the first impression — nothing to read back, nothing to guess.

AD 048Launched from Omnymous

HookDerm confession
AngleBarrier repair
AvatarThe over-exfoliator
Offer2 for $84 + free balm
PageAdvertorial · stings
ProductBarrier Night Serum

Also on the shelves: Products, your whole Shopify catalogue, kept current, and Knowledge — research reports, brand notes, reviews and surveys — for Studio to build from.

Illustrative figures · Morvell is a fictional store

Experiments

Every test, called.

Analytics · Creatives

ExperimentsThe tests you actually ran — found, called, and the next batch proposed

It finds the tests you already ran — and calls them.

Two ads in the same campaign that differ in exactly one part are a test, whether you planned one or not. Omnymous spots them after the fact and gives each a status: collecting, decided at 95%, no difference, or stopped early.

All11
Collecting3
Decided4
No difference2
Stopped early2

A · CTR

1.42%

B · CTR

1.86%+31%

HookΔ the only differenceHook

HeldAngleAvatarOfferLanding pageProductFormatHeadline

Experimentsfound, never declared

Hook test

Attention · CTR

Decided97%

ALeaky barrier1 ad1.42%

BDerm confession1 ad1.86%

P(B beats A)97%

“Derm confession” beats “Leaky barrier” on CTR: 1.31× (90% 1.09–1.57×), P(better) 97%.

heldAngle · Barrier repairAvatar · The over-exfoliatorOffer · 2 for $84 + free balmLanding page · Advertorial · stingsProduct · Night Serum 30 mlFormat · Static 4:5+1

Proposed next

Generate · Hook

A new hook against “Derm confession”

Keep B’s hook, move budget to it, and test it against a new hook on the same angle.

Open in Studio

Collecting: not enough evidence yet
Decided: one arm ≥ 95% likely better
No difference: 90% interval inside ±10%
Stopped early: ended before it could be called

Then it ranks what you’ve never tried.

Every angle crossed with every hook. Measured cells carry their effect, the gaps are ranked by expected value, and the best one goes to Studio as the next batch — with the Launcher’s isolate-one-variable preset keeping the test clean.

CombinationsAngle × Hook

Measured on click-through, × the average · gaps ranked by expected value

17 tested of 30 possible pairs

Angles crossed with hooks: measured effects, a confounded pair, and untested gaps ranked by expected value.
Angle ↓Hook →	Leaky barrier	Derm confession	Mirror check	Acid detox	3 a.m. sting	Before / after
Barrier repair
Derm-backed
Glass skin
Overnight results
Clean formula

Open gaps, ranked by expected valueEV
#1Barrier repair × Derm confession1.22×
#2Barrier repair × 3 a.m. sting1.12×
#3Overnight results × Derm confession1.07×
#4Derm-backed × Before / after1.05×

Gap #1 → next batchEV 1.22×

Generate · Hook

Barrier repair × Derm confession

Expected 1.22× on click-through · isolate the hook

Open in Studio

Illustrative figures · Morvell is a fictional store

Omni

Just ask.

Chat

OmniConversational analytics — governed numbers, cited entities

Ask “what’s my best angle?” Get an answer you can defend.

Omni sits on every page of the app. Ask in plain English; every figure comes back from the attribution engine through typed tools — the language model never does the maths — with the campaigns, creatives and pages behind it one click away.

Omni

Conversational analytics — governed numbers, cited entities

What’s my best-performing marketing angle right now?

Atom PerformanceLast 90 days · angle

Intent·Add-to-cart rateFit window 90dCredit Fitted

Angle	Ads	ROAS	Effect vs family	Verdict
Barrier repair184 ads · 3.08× ROAS	184	3.08×	1.31×	Identified
Derm-backed96 ads · 2.50× ROAS	96	2.50×	1.06×	Weak
Glass skin71 ads · 2.22× ROAS	71	2.22×	—	Confoundedwith Mirror check

Coverage 94% of ad spend carries an angle atom·Source: Attribution credits · Last Click · last 90 days

Barrier repair, and it isn’t close. Over the last 90 days it’s 1.31× the average angle at the intent stage (90%: 1.17–1.47×), with a 99% chance it’s genuinely better. The 184 ads carrying it returned 3.08× on $98.4k.

Suggested Next Steps

Generate · Hook

Generate on this angle

New hooks written on Barrier repair, the angle the numbers can defend.

Open in Studio

Launch

Send to Launcher

AD 047’s creative and its page, paired and ready for Meta.

Open in Launcher

Computed, not generated.
Every figure comes back from the attribution engine through typed tools — 23 of them. The language model writes the sentence, never the number.
Cited to the source.
Every name in an answer opens the real campaign, creative or page it came from.
Read-only, with a next step.
It hands you the move as a button — Studio pre-loaded, or a creative and page sent to the Launcher. It never changes a budget, an ad or a setting itself.
Your key.
Omni runs on your own Anthropic key, on every page of the app.

Illustrative figures · Morvell is a fictional store

Studio

Build your whole funnel.

Generation

StudioYour Library, wired into the next test

Turn the finding into the next test.

Studio is a canvas. Drop an angle, a product or a hook from your Library, wire it into what you want made — images, video, copy, a page — and run one node or the whole board. What it makes lands back in the Library, on your own AI keys: no credits, no ceiling.

The over-exfoliator

1.4 KBObservedYesterday

Barrier repair

1.1 KBObservedYesterday

Overnight results

964 BObservedYesterday

Barrier Night Serum

$42.00

Generate · Image

Images

AngleBarrier repair+1

Overlay—

ProductBarrier Night Serum

Offer—

Style—

Cast—

Headline—

Primary text—

Brief—

Context

6 images · 3 per angle

4+2

Nano Banana 2·≈$0.41Run again

Saved just now

Up to dateNothing to run

Run all

Result 1 · Images

Image 1

Made from Barrier repair· take 1

Creative

A Morvell ad the Studio rendered: “My derm told me to stop exfoliating.”

Format: Auto
Ratio: 4:5
On-image text: My derm told me to stop exfoliating.

These boards really ran. Every still, the page and the clip above are what the Studio made from one photo of the serum — the bottle kept in every frame, the advertorial quoting the store’s verified reviews word for word.

Everything it makes is a Library item. Pages go to Shopify as a draft first, then a preview, then live; and the next time an ad built from any of it spends a dollar, attribution already knows what’s inside.

Real Studio output · Morvell is a fictional store

Campaign Launcher

Launch every combination.

Generation

Campaign LauncherCreatives, pages, structure — launched to Meta

Save hours every day launching hundreds of creatives.

Pick the creatives, pick the pages, set the structure, launch. No duplicating ad sets, no hand-typed names: the test design is built into the account, and every ad goes live already knowing what it’s made of.

This launch

180 creatives, paired with pages, in 6 ad sets under 1 campaign

In Ads Manager, by hand

Hours. Every launch.

180ads duplicated
180names typed
180page links pasted
6ad sets rebuilt

In Omnymous

One pass.

0ads duplicated
0names typed
0links pasted
1structure, set once

Meta only for launching. Google and TikTok report into the same numbers.

Campaign Launcher

Deploying campaigns to Meta

CreativesPagesStructure4Launch

Pair — every creative with every page

Each pair is scored for message match — the angle counts most, then product, hook and avatar — and for funnel fit. Pairs that contradict each other are left out.

Creative	Advertorial: Why your skin stings	Product page: Night Serum	Listicle: 5 signs
IMG 01My derm told me to stop…	94	81	72
IMG 02The one step my derm added	92	79	70
IMG 03She asked what I use at night	88	76	74
VID 01Derm confession · 0:15	91	83	69
IMG 11Glow in 7 days	excluded, contradicts on angle	64	excluded, contradicts on angle

Structure — the test lives in the account

Put each variable at campaign, ad set or ad level and the entity count follows. The isolate-one-variable preset keeps a test clean by construction.

CampaignProduct
Sales · lowest cost · $900/day
1
Ad setAngle×2Avatar×3
Purchase · 7-day click · US broad
×6
AdHook×30one creative each
per ad set · paired page
×30

1 × 6 × 30= 180 ads

Isolate one variable

Only the hook varies inside each ad set.

Name — one template, hundreds of names

Tokens resolve for every ad, so the account stays readable to a person and parseable by a machine.

Night SerumBarrier repairOver-exfoliatorDerm confessionIMG 01

Night Serum | Barrier repair | Over-exfoliator | Derm confession | IMG 01
Night Serum | Barrier repair | Over-exfoliator | Derm confession | IMG 02
Night Serum | Barrier repair | New-mom skin | Derm confession | VID 01
+ 177 more, all in the same grammar

Launch — a live board as Meta accepts

Campaign

Ad sets

Ads created on Meta

/180

Every ad keeps its lineage — the hook, angle, avatar, offer, page and product it was built from — which is what lets attribution reach its parts from the first order.

Illustrative figures · Morvell is a fictional store

Journeys

See variable congruency.

Analytics

JourneysEvery path a buyer took, from an ad to an order

Find the step where the page broke the ad’s promise.

Every path from ad to order — page, product, cart, checkout — drawn with the count at each step. Colour it by congruency and the leak shows itself: the ad argued barrier repair, the page argued hydration, and buyers left.

3 ads · last 30 days

Sessions

8,090

Saw a product

4,11050.8% · 50.8% of prev

Added to cart

1,04012.9% · 25.3% of prev

Started checkout

6107.5% · 58.7% of prev

Ordered

3624.5% · 59.3% of prev

Source3 · 8,090

Landing2 · 8,090

Product4,110

Cart1,040

Checkout610

Order362

AD 047

Barrier repair

3,640sessions

AD 061

Barrier repair

1,720sessions

AD 052

Barrier repair

2,730sessions

Why your skin stings

argues barrier repair

5,360sessions

6.0% buy

Deep hydration

argues hydration

2,730sessions

1.5% buy

Night Serum

4,110sessions

Added to cart

1,040sessions

Checkout

610sessions

Order

362sessions

Source3 · 8,090

AD 047

Barrier repair

3,640sessions

AD 061

Barrier repair

1,720sessions

AD 052

Barrier repair

2,730sessions

Why your skin stings

argues barrier repair

5,360sessions

6.0% buy

Deep hydration

argues hydration

2,730sessions

1.5% buy

Night Serum

4,110sessions

Added to cart

1,040sessions

Checkout

610sessions

Order

362sessions

Inspect a step or a flow

Flow

AD 052

Meta · Barrier repair

Deep hydration

argues hydration

Congruency

ad → page

Misaligned0.20

Ad argues barrier repair; page argues hydration.

Anglew 0.4differ
Avatarw 0.2differ
Offerw 0.2differ
Productw 0.2agree

This flow

last click

Sessions2,730 · 100% of AD 052

Leave before the product−1,940 · 71%

Reached order40 · 1.5%

Congruency is measured, not eyeballed. Each ad and page are compared on what they argue — the angle weighs most, then avatar, offer and product.

And it’s a dimension like any other, with its own fitted effect on orders per click — so “match the page to the ad” stops being advice and becomes a number.

The fix is a pairing. In the Launcher every creative × page pair is scored for message match before it ships, and the ones that contradict each other never go out.

Illustrative figures · Morvell is a fictional store

Store Overview

Proof, not claims.

Analytics

Store OverviewRevenue, profit and marketing efficiency

Measured from your orders, not from their claims.

A first-party pixel inside Shopify, attribution anchored to real orders, five touch models side by side, and Meta’s own claim next to what your orders say. Then the P&L your finance lead recognises.

Net Revenue

$1.63M

Net Profit

$259.4K

Blended ROAS

3.36×

POAS

1.92×

nCAC

$41.47

AOV

$84.20

Orders

19.4K

Ad Spend

$486K

Campaigns · Attribution

Meta’s claim, next to your orders. The difference has a name.

Each channel’s revenue here is what the pixel could tie to a real Shopify order. Meta also reports its own number, and the ratio between the two is the claim gap.

Channels

Reported = platform-claimed (Meta only) · Claim gap = reported ROAS ÷ attributed ROAS

Revenue by channel, last 90 days: what Shopify orders attribute, and what Meta reports for itself
Name	Spend	Revenue	ROAS	Reported	Claim gap
Meta Ads	$405K	$1.01M	2.49×	$1.54M	1.53×· +$534K

Google Ads	$54K	$194.4K	3.60×	reports spend & delivery

TikTok Ads	$27K	$40.5K	1.50×	reports spend & delivery

All channels	$486K	$1.24M	2.56×	—	—

Meta Ads$1.01MRevenue
Spend $405KROAS 2.49×Reported $1.54M
Claim gap1.53×· +$534K
Google Ads$194.4KRevenue
Spend $54KROAS 3.60×reports spend & delivery
TikTok Ads$40.5KRevenue
Spend $27KROAS 1.50×reports spend & delivery
All channels$486K → $1.24M

Meta · reported ROAS

3.81×

Meta · attributed ROAS

2.49×

Claim gap

1.53×

$1.24M tied to ads of $1.63M net revenue — the rest came from email, organic and direct.

Campaigns · Attribution

Five touch models, side by side.

One buyer, four touches, one $84 order — and where each model puts the money, to the cent.

Order Journey

Trace any order's touchpoints and how each model splits credit

Order

#10432

Order Value

$84.00

Match

Pixel matched

Touches

Order #10432, $84.00: the credit each touch model gives each of its four touches (Last Click is the model selected)
Model	TikTok adday −9	Meta adday −5	Google searchday −2	Meta adday 0 · order
Last Clickall to the final touch	—	—	—	$84.00
First Clickall to the first	$84.00	—	—	—
Linearequal shares	$21.00	$21.00	$21.00	$21.00
Position40 / 20 / 40	$33.60	$8.40	$8.40	$33.60
Time Decay7-day half-life	$12.13	$18.03	$24.26	$29.58

Store · Profit

Then the P&L your finance lead recognises.

Net revenue down to net profit, with CM1 to CM3 on the way — on the costs you enter (COGS overrides, variable costs, shipping, fixed costs).

Profit & Loss

Net revenue to net profit · last 90 days · whole units

Net Revenue$1,634,000100%

COGS−$490,20030.0%

CM1 (Gross Margin)$1,143,80070.0%

Fees & Shipping−$212,40013.0%

CM2 (Contribution)$931,40057.0%

Ad Spend−$486,00029.7%

CM3$445,40027.3%

Fixed Costs−$186,00011.4%

Net Profit$259,40015.9%

Net Margin

15.9%

Cohorts

Retention · LTV

Account · Integrations

Wired to what you already run.

Integrations

Your store, your ad platforms and your AI keys

Shopifyproducts · orders · the pixelConnected
MetaAds + Analyticsreporting and launchingConnected
Google AdsAnalyticsspend and deliveryConnected
TikTokAnalyticsspend and deliveryConnected

Omnymous

orders · spend · parts · profit

Your AI keysEncrypted at rest

OpenAI
Anthropic
Google Gemini
Higgsfield

Reconnaissance · Explore

Reconnaissance: your niche, taken apart the same way.

What other brands in your category are running, from the Meta Ad Library, destructured into the vocabulary your Library already uses — so a gap in your coverage is visible, not guessed.

Explore

What brands in your niche run, from the Meta Ad Library

Liveimage

“What my OB said”

Brand in your niche

Meta Ad Library

AvatarNew-mom skinAnglePregnancy-safeHookWhat my OB saidOfferFree travel size

Your coverageGapangle never tested

Liveimage

“I quit acids”

Another brand

Meta Ad Library

AvatarOver-exfoliatorAngleBarrier repairHookI quit acidsOffer2-pack

Your coverageAnsweredangle tested · 1.31×

Illustrative figures · Morvell is a fictional store

Plan

One plan. All of it.

Pricing

PlanOne plan, every seat

One plan. No seat math.

The whole system for $149 a month — every seat, every ad account, every generation on your own keys, and a terabyte of storage. Each extra store is $19.

Omnymous

Creative strategy system for Shopify brands

No seat fees

Billing cycle

Shopify stores

Additional Shopify stores

beyond the one included — add them now or later

Omnymous plan

1 Shopify store included

$149/mo

Additional stores × 0

$19/mo each

$0/mo

Seats, ad accounts, generations

not metered — your AI providers bill you directly

Total$149per month

Create account

Billed when you start setup. Already a customer? Sign in.

Everything included

1 Shopify store included
Each additional store is $19 a month.
Every seat
Owners, admins, members and viewers — invite the whole team and the agency.
Every ad account
Every Meta, Google and TikTok account you run. Ads launch to Meta; the other two report spend.
No credits
Generations run on your own OpenAI, Anthropic, Google Gemini and Higgsfield keys.
1 TB storage
Shared by the whole organisation.

2 months free yearly
Keys encrypted at rest
Billed at setup

Prices read from the live plan

Help

QuestionsWhat Omnymous is, who it’s for and what it costs

What is Omnymous?

Omnymous is a creative-strategy system for Shopify brands that run Meta ads. Its core, Creative Variables Attribution, takes every ad apart into the decisions it is made of — hook, angle, avatar, offer, landing page and more — and credits each Shopify order’s revenue to those decisions, with a 90% interval on each estimate.

At a glance

What it is, who it is for, what it costs

What it is: A creative-strategy system
Core technology: Creative Variables Attribution (CVA)
Built for: Shopify brands that run Meta ads
Around the core: Library, Experiments, Omni, Studio, Campaign Launcher, Journeys, store economics
Connects to: Shopify, Meta, Google Ads, TikTok — and your own OpenAI, Anthropic, Google Gemini and Higgsfield keys
Plan: $149 a month or $1,490 a year · +$19 a month per extra store

What does Creative Variables Attribution measure?
Which decisions inside your ads earned the revenue. The credit from every order is followed past the ad into its parts and judged at the funnel stage each part works on: attention (click-through rate), intent (add-to-cart), conversion (orders per click) and basket (order value). Forty-three dimensions are built in — hook, angle, avatar, desire, offer, format and landing page among them — and your own custom properties can become dimensions too.
How is it different from the numbers in Ads Manager?
Ads Manager ranks ads, and an ad bundles a dozen decisions into one number. Omnymous ranks the decisions themselves, so the angle or hook that made a winner win can be reused after that ad fatigues. It also shows what Meta reports next to what Omnymous attributes from your own Shopify orders; the difference is called the claim gap.
What happens when two parts always changed together?
Omnymous tells you it cannot separate them. If every variant rewrote the hook and the headline together, the pair is marked “confounded” and gets one shared estimate instead of an invented winner. Every part it can separate gets an effect against its family, a 90% interval, the probability it beats that family, the ads and spend behind it, and a verdict: identified or weak.
Do I need to tag ads or keep a naming convention?
No. Omnymous reads the ads your connected ad accounts ran over about the last year, takes each one apart and files the parts in your Library. Confident matches link on their own; doubtful ones wait under “To review” on their Library page, where one click merges them into an existing item or keeps them as new. Ads launched from Omnymous carry their full lineage from the first day.
Who is Omnymous for?
Shopify brands that run Meta ads, and the strategists, media buyers and creative teams who decide what gets made and launched next. Shopify is required; Meta is supported for both reporting and launching.
Which platforms does Omnymous connect to?
Shopify (products, orders and the Omnymous web pixel), Meta (reporting and launching), Google Ads and TikTok (reporting on spend and delivery), and your own OpenAI, Anthropic, Google Gemini and Higgsfield keys, encrypted at rest, for generation and for Omni. Launching is Meta-only.
How much does Omnymous cost?
One plan: $149 a month, or $1,490 a year (two months free). It includes one Shopify store — each additional store is $19 a month or $190 a year — with unlimited team members, unlimited ad accounts, unlimited generations on your own AI keys and 1 TB of storage. Billing starts when you begin setup; there is no trial period.
Can Omni change my campaigns?
No. Omni is read-only. It answers questions about attribution, store economics, creatives, experiments and journeys with numbers computed by the analytics engine through 23 typed tools, cites the campaigns, creatives and pages behind them, and offers the next step as a button. It runs on your own Anthropic key.
Can Omnymous launch ads?
Yes, on Meta. The Campaign Launcher scores every creative and landing-page pair for message match, builds the test into the campaign structure, names every ad from a template and launches hundreds of ads in one pass — saving hours every day. Google Ads and TikTok connect for reporting only.
How do you know the attribution is right?
The models are graded on simulated stores whose true effect for every part is planted in advance, so the engine is tested against answers that are already known. On your own data, where two parts cannot be separated, it tells you so instead of guessing.

Prices read from the live plan · the full manual is in the user guide

The next test · AD 048

Your next winner is already in your account. In pieces.

Connect Shopify and Meta. Omnymous takes your ads apart, prices every part, and hands you the next test — built from the parts that paid.

Create account Sign in

One plan · $149/moShopify + MetaUnlimited seats

AD 048 · built from

HookDerm confessiongap #1
AngleBarrier repair1.31×
AvatarThe over-exfoliatorheld
Offer2 for $84 + free balm1.18×
PageWhy your skin stings1.46×

Your best ad made $41,280. Which part of it did?

Tags drift.

Tests change two things.

Every platform claims the order.

Lessons die with the ad.

Three ways to split one order. Shown side by side, never blended.

Every number ships with its tolerances.

An honest census, not a success message.

Launched from here? Born labelled.

Then it ranks what you’ve never tried.

Computed, not generated.

Cited to the source.

Read-only, with a next step.

Your key.

This launch

Morvell, last 90 days

Meta’s claim, next to your orders. The difference has a name.

Five touch models, side by side.

Then the P&L your finance lead recognises.

Wired to what you already run.

Reconnaissance: your niche, taken apart the same way.

Omnymous

Everything included

What does Creative Variables Attribution measure?

How is it different from the numbers in Ads Manager?

What happens when two parts always changed together?

Do I need to tag ads or keep a naming convention?

Who is Omnymous for?

Which platforms does Omnymous connect to?

How much does Omnymous cost?

Can Omni change my campaigns?

Can Omnymous launch ads?

How do you know the attribution is right?

Your next winner is already in your account. In pieces.